Ford – Humanizing the almighty Ford app

GTB/VMLY&R
New York City

Responsible for:
Creative Direction
Art Direction

You don’t have to have a new Ford to enjoy the latest remote control features on the SmartLink app.
So we created a spot to show owners what their car is really capable of to prove it.

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People want to spend their time on things that matter to them, not on their bills. FordPay allows you to pay your bill in seconds. So we demonstrated just that by showing how quickly you can get back to the things you care about (or should care about).

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