Ford – Showing Ford owners some love

GTB/VMLY&R
Detroit

Responsible for:
Creative Direction
Art Direction

As a family-owned company, Ford has always believed in treating customers graciously, with gratitude and respect. Like family. So when Ford decided to reward people just for being loyal customers, we decided to return to that core proposition and created a campaign under the idea of “Gratitude Comes Standard”.

We eschewed the automotive beauty shots and cut through the chaotic social landscapes with eye-popping visuals and thumb-stopping copy. We created a campaign that gave our audience something just as unique and special as a gift you’d give to a member of your family.