Paul Smith – The website of the iconic British designer

Other Media London
London

Responsible for:
Art Direction
Design

This world-renowned British designer is known for his bold use of color and daring designs. So we created a user-friendly e-commerce experience that let the pieces proclaim themselves to shoppers while keeping with the Paul Smith brand.
We also made sure the entire experience, from the first visit to final purchase, remained as elegant and cheeky as the designer himself.