Starbucks – The digital content hub for the global coffee brand

Blast Radius
Vancouver

Responsible for:
Creative Direction
Art Direction

At the company’s core, Starbucks is about being that “third place” between your home and office. Where folks have gone for generations to get inspired and knock out work far from the distractions of home and the stifling rigidity of the office. To complement its free wifi and create a “third place” online, Starbucks partnered with iTunes, Men’s Health, the Wall Street Journal, and others to provide free, quality content for customers. And to keep all of this content organized, we created a responsive digital platform that is intuitive and easy to navigate.

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"The vision is for Starbucks Digital Network to be a digital version of the community cork board that's in all of our stores."

– Adam Brotman, VP of Starbucks Digital Ventures

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