About – A Guy Called Kirill

A New York-based creative director, I specialize in visual storytelling through traditional media and digital technologies. My work aspires to create clear, insightful narratives that are channel-agnostic, bold in execution, and informative or useful for the end-user.

Currently, I lead a cross-functional team of creatives at Symphony Studio, producing campaigns and digital experiences for Peraton, Airbnb, Comcast, and Nike.

Hailing from the Baltics, my career began when advertising was in its infancy in my country. Client budgets were what some US agencies spent on holiday parties, and timelines were non-existent. With these limitations came much freedom, fearlessness, and exploration as we figured things out on our own. And it left me a more versatile and well-rounded creative, forever grateful for the unconventional start to my career.

My affinity for industrial design and experiences in some of the best digital agencies over the past two decades motivated me to adopt a rapid prototyping approach in my creative problem-solving. Oscillating between ideation and prototyping as quickly as possible means that complex ideas can be practically executed, and the simplest thoughts have room to blossom.

My varied background in digital and branding also informs how I approach each new project. Every consumer interaction with the brand, whether it’s a smart tool or digital experience, can be as powerful an opportunity to influence brand perception as a well-executed go-to-market strategy. In these ways, I believe many business objectives can be solved outside of conventional channels.

Prior to advertising, I trained as a classical composer/conductor. Another of the varied influences on how I approach problem-solving, which I will happily discuss in person.