Content
Content
Content
All work for automotive client 2017-2020.
All work for automotive client 2017-2020.
All work for automotive client 2017-2020.
All work for automotive client 2017-2020.
Background:
Over four years at Ford, I led creative for innovative experiential and digital initiatives that expanded the brand's offerings beyond vehicles. This included content and design for Ford WTC Oculus store, Ford bike share program, FordPass app and many more. Each project presented fresh opportunities to shape diverse facets of Ford's consumer experience. In this role, I provided creative direction and design for non-automotive products and services, blending digital innovation with brand storytelling.
Over four years at Ford, I led creative for innovative experiential and digital initiatives that expanded the brand's offerings beyond vehicles. This included content and design for Ford WTC Oculus store, Ford bike share program, FordPass app and many more. Each project presented fresh opportunities to shape diverse facets of Ford's consumer experience. In this role, I provided creative direction and design for non-automotive products and services, blending digital innovation with brand storytelling.
As a family-owned company, Ford has always believed in treating customers graciously, with gratitude and respect. Like family. So when Ford decided to reward people just for being loyal customers, we decided to return to that core proposition and created a campaign under the idea of “Gratitude Comes Standard”.
We eschewed the automotive beauty shots and cut through the chaotic social landscapes with eye-popping visuals and thumb-stopping copy. We created a campaign that gave our audience something just as unique and special as a gift you’d give to a member of your family.
As a family-owned company, Ford has always believed in treating customers graciously, with gratitude and respect. Like family. So when Ford decided to reward people just for being loyal customers, we decided to return to that core proposition and created a campaign under the idea of “Gratitude Comes Standard”.
We eschewed the automotive beauty shots and cut through the chaotic social landscapes with eye-popping visuals and thumb-stopping copy. We created a campaign that gave our audience something just as unique and special as a gift you’d give to a member of your family.
Responsibilities
Creative Direction
Art Direction
Design
People want to spend their time on things that matter to them, not on their bills. FordPay allows you to pay your bill in seconds. So we demonstrated just that by showing how quickly you can get back to the things you care about (or should care about).
People want to spend their time on things that matter to them, not on their bills. FordPay allows you to pay your bill in seconds. So we demonstrated just that by showing how quickly you can get back to the things you care about (or should care about).
Responsibilities
Creative Direction
Art Direction
You don’t have to have a new Ford to enjoy the latest remote control features on the SmartLink app. So we created a spot to show owners what their car is really capable of to prove it.
You don’t have to have a new Ford to enjoy the latest remote control features on the SmartLink app. So we created a spot to show owners what their car is really capable of to prove it.
Responsibilities
Creative Direction
Art Direction
The dealers who work countless hours are the brand evangelists, they love the brand, and live in it every day. They are the ones shepherding potential buyers with the distinct opportunity of turning them into brand loyalists by the end of their car buying experience.
The dealers who work countless hours are the brand evangelists, they love the brand, and live in it every day. They are the ones shepherding potential buyers with the distinct opportunity of turning them into brand loyalists by the end of their car buying experience.
Responsibilities
Creative Direction
Art Direction