Peraton, a nimble cyber defense company safeguarding high-stakes national security missions, began with a dedicated workforce of couple of thousands. But after strategic acquisitions expanded their team to over 24,000 in just one year, their brand toolkit consisted only of a logo and "Do What Can’t Be Done" tagline. Peraton needed a comprehensive brand campaign and visual language to effectively convey their unique value in the crowded cybersecurity space.

Central to the mission was the development of a brand language capable of resonating with governmental agencies and prospective employees alike. Given the abstract nature of cybersecurity, we rooted our visual narrative in tangibility. We introduced precise Swiss grid systems to instill a sense of structure and meticulous attention to detail—essential qualities in the realm of security. Avoiding conventional pristine brand photography so prevalent in tech space in favor of raw, war high ISO film reportage-inspired photography we injected gritty realism into the intangible cyber realm.

Combining all of the newly established elements, we created an integrated brand campaign that breathed life into Peraton's positioning across various media channels. An anthemic launch video served as a testament to Peraton's track record of achieving the seemingly impossible—from microchips to the cosmos—in service of national security interests. Billboards in national airports boldly showcased Peraton's extensive defense portfolio and led to an interactive microsite offering a captivating glimpse into the future of security. Through these initiatives, Peraton boldly declared its ability to operate where others cannot, igniting passion for meaningful work and global impact.